Create consistent naming of download artefacts for download tracking

Hi,

Currently we name our images willy-nilly. Here is a sample of some of our artifacts;
./v11/gdp-11-beta.rootfs.ext4.gz
./v9/genivi-demo-platform-qemux86-64.rootfs.ext4.gz
./v11/GDP11/qemux86-64/gdp-11-rc2-sources.tar.gz
./v11/GDP11/RC3/sde/2016-10-27_124550/gdp-sdk-minnowboard-virtualbox-image_20161027_154916_(5.4G).tar.gz
./v11/rc1/raspberrypi3/gdp-11-rc1-rpi.sdimg.gz

When it comes time to log diving to determine who downloaded what, this is painful because you can't search for tarballs, ext4 file systems, sdimgs, or hddimgs, you have to search for all of them.

For reporting purposes, can I please ask that we use a consistent naming scheme going forward? Something like;
<product><major,minor version><rc version><boardname><image type><.tgz extension>

This would produce
gdp-sde-v11-rc1-x86_64-vbox.vdi.tgz
gdp-v11-rpi3-sdimg.tgz

Please, no dates in the release name (why are we releasing three images from the same day?), no special characters, consistent usage of tarball, compression extensions and SDK / SDE naming.